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Eastern Iowa Planned Giving Council presents How to Increase Donor Engagement through Email: Case Studies on Effective Email Communication
November 18, 2015 at 12:00 pm - 1:00 pm
Presenter: Tyler Bacon, Integrated Marketing Specialist, Crescendo Interactive, Inc.
Session will focus on ways to engage your donors through email communication. Tyler will use examples of planned giving emails with high open and click-through rates to illustrate principles of effective email communication including branding, segmentation, personalization, messaging, and more.
Cost: Members free, $20 for future members.
RSVP to Benjamin Hoover at firstname.lastname@example.org.